George is a senior lecturer in strategy and is recognised as one of the world's leading CIM Professional Postgraduate Diploma lecturers.  Before becoming a lecturer George had over 15 years' experience in senior management positions within the service sector.

One of George's most recent and substantial contributions includes the Telescopic Observations Matrix, which has recently been published in London Business School's Strategy Review and was submitted for publication in the Strategic Planning and Intelligence Journal.  The TOM Framework is now being used by organisations to shape their strategic thinking and has helped improve the analysis, evaluation and decision making of many postgraduate marketing students.

George has a PhD and has been external examiner to Sussex University for their marketing programmes. He now holds a position as a senior strategy lecturer at London Metroplolitan University and is a research fellow at the University of Nottingham.