MA in Marketing & Innovation - Top Up
The course is designed for marketing professionals who have successfully passed the CIM Professional Postgraduate Diploma in Marketing or the ABP Postgraduate Diploma in Business & Marketing Strategy. You will be aiming to further your career and build your understanding of innovation within the context of strategic marketing.
The objective of this course is to provide a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice.
You will build on your understanding of the theoretical frameworks of strategic marketing to include design and innovation as applied to marketing and appreciate the practical value of these frameworks in a range of strategic business situations. You will also achieve a respected academic qualification awarded by Anglia Ruskin University by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business & Marketing Strategy.|
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| Study Locations | Start Dates | View current timetable | |||
| Birkbeck College | July 2010 | Please go to Timetables | |||
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There are two modules in this programme. Research Methods module is assessed via a written assignment of 5000 words and the Masters' Dissertation is a 15000 word project.
6 to 9 months